Dubai’s flagship carrier, Emirates, has officially introduced its latest aircraft livery, marking a bold evolution in the airline’s visual identity. As one of the world’s premier airlines, Emirates’ refreshed look reflects a commitment to innovation while honoring its distinguished heritage. This unveiling represents the airline’s third comprehensive redesign since its establishment in 1985, underscoring its ongoing drive for excellence and relevance in the global aviation sector.
The refreshed livery features a revitalized tailfin, where the UAE flag now appears with a fluid, three-dimensional effect, creating a sense of motion and vibrancy. Notably, the wingtips have been transformed—painted in a vivid red and showcasing the Emirates logo in elegant Arabic script, rendered in a crisp reverse white. For passengers seated by the window, the inner wingtips now display the UAE flag’s colors, offering a bespoke visual celebration of the airline’s national roots.
This is the third major update to Emirates’ branding since its inaugural flights. The original design, which debuted at the airline’s launch, received its first makeover in 1999 with the arrival of the Boeing 777-300 at the Dubai Airshow. In 2025, Emirates continues to set industry benchmarks by blending tradition with cutting-edge aesthetics.
The rollout of this new livery is underway across the Emirates fleet, with the transformation already visible on a growing number of aircraft. By the end of 2025, more than 30 planes—including 20 Boeing 777s—are expected to display the updated design. Furthermore, every new aircraft joining the fleet, starting with the Airbus A350 deliveries, will feature this contemporary livery from day one, reflecting Emirates’ forward-thinking approach to brand presentation.
Sir Tim Clark, President of Emirates Airline, commented: “The aircraft livery is our most prominent global signature—a symbol of who we are and the values we represent. This redesign ensures that our unique identity remains both current and instantly recognizable, while preserving iconic elements like the UAE flag and our celebrated Arabic calligraphy.”
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See Emirates’ new livery design below:
