Emirates has redefined the pre-flight experience with Sara, its pioneering robotic check-in assistant—heralded as a breakthrough in seamless travel technology.
Stationed at the City Check-in and Travel Store inside ICD Brookfield Place, within Dubai International Financial Centre (DIFC), Sara delivers an elevated, time-saving alternative for discerning travelers. Here, guests can reserve flights, complete check-in, drop off their baggage, purchase curated travel essentials, and minimize airport wait times—all in an exclusive, contemporary environment.
This flagship facility, nestled in the heart of Dubai’s financial hub, is tailored for the city’s on-the-go executives and luxury travelers. Guests may deposit luggage as early as 24 hours, or as late as 4 hours, prior to departure, affording maximum flexibility and peace of mind. The City Check-in and Travel Store is open daily from 8:00am to 10:00pm, providing a frictionless start to any journey—whether using intuitive self-check-in kiosks, personalized service with Emirates staff, or the innovative assistance of Sara, the globe’s first autonomous check-in robot.
Sara employs advanced biometric verification to match passengers’ faces with their passports, process check-in formalities, and guide travelers directly to baggage drop-off—ensuring a swift, contactless experience.
The City Check-in and Travel Store features a striking 2.5-meter LCD screen showcasing Emirates’ latest global destinations, with interactive touchscreens providing wayfinding and travel inspiration. In this refined setting, guests can book flights, shop for branded merchandise, check in, or hand off their luggage. Premium valet and secure self-parking options enhance the convenience for all Emirates flyers. Onsite travel consultants are available for bespoke itinerary planning, ticket upgrades, seat selection, extra baggage arrangements, and destination insight—delivering a truly personalized travel consultation.
Travelers holding valid Emirates boarding passes enjoy privileged access to select leisure amenities within ICD Brookfield Place. This includes exclusive offers and complimentary perks at renowned restaurants, elite fitness centers, and luxury retailers such as Josette, 1Rebel, Lulu and the Beanstalk, and Embody Fitness.
For airport transfers, guests can choose between Emirates’ private chauffeur service, a quick taxi ride, or a leisurely 10-minute stroll to the Financial Centre Metro Station—providing direct access to Airport Terminal 3 via the Dubai Metro.
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