Beginning July 2025, KLM elevates its World Business Class experience by offering travelers and guests at the KLM Crown Lounge in Amsterdam Schiphol exclusive personal care amenities from Marie-Stella-Maris. Starting August, these premium Dutch-made products will be presented in a newly designed amenity bag, available on all long-haul World Business Class flights.
The refreshed amenity kit is the result of a creative partnership between KLM and Eindhoven-based design collective Envisions. Founded by alumni of the renowned Design Academy Eindhoven, Envisions has conceptualized four distinctive amenity bags, each inspired by the unique moods and palettes of different times of day, reflecting the rhythm of international travel.
Business Class passengers and lounge visitors can indulge in a curated selection of personal care essentials, including nourishing hand soap, hydrating hand gel, restorative hand lotion, and a refreshing face mist. The in-flight kit is further complemented by a face moisturizer and soothing lip balm, ensuring comfort and wellness throughout the journey.
All Marie-Stella-Maris products are expertly crafted in the Netherlands, utilizing a minimum of 96% natural ingredients such as shea butter, almond oil, and hazelnut oil. Demonstrating a commitment to social responsibility, the brand donates 2.5% of its revenue to sustainable water initiatives across the globe.
This collaboration marks the transition from KLM’s previous Rituals offering, with the Envisions-designed amenity kits and Marie-Stella-Maris toiletries now standard for all World Business Class guests from August 2025.
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