Continuing its evolution towards a more progressive and guest-focused culture, SAS has officially updated its dress code, now permitting crew to wear sneakers and showcase visible tattoos while on duty. This initiative is part of SAS’s ongoing mission to foster a contemporary, inclusive, and approachable atmosphere both in the skies and on the ground.
In recent years, leading airlines such as Virgin Atlantic, British Airways, and KLM have all modernized their uniform guidelines, supporting personal expression and diversity among staff. SAS’s policy change aligns with this industry-wide movement, further breaking away from traditional, restrictive standards.
Discover KLM’s relaxed sneaker policy for cabin crew
Explore Virgin Atlantic’s gender-neutral uniform rollout
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