Virgin Atlantic has launched its first-ever curated lifestyle range, blending fashion-forward apparel with eco-conscious travel accessories. This exclusive collection is designed to elevate the travel experience for discerning passengers, featuring innovative materials and iconic British design.
Developed in collaboration with acclaimed sustainable designers Fenella Smith and Oliver Co., the collection reflects Virgin Atlantic’s ongoing commitment to responsible luxury and design excellence. Frequent traveler feedback inspired the airline to create bespoke essentials like passport holders and spacious travel totes, brought to life by the expertise of these award-winning British artisans.
Standout pieces include the 'Queen of the Skies' sweater, retailing at GBP 70. Inspired by the iconic ‘Fly Virgin Atlantic’ sweatshirt famously worn by Princess Diana in the 1980s, this updated version comes in timeless navy and cream hues. Crafted from ultra-soft, high-quality cotton, the sweater is versatile enough for both travel and everyday wear, capturing Virgin Atlantic’s signature sophistication.
The collection also celebrates inclusion with a special edition Oscar jumper, showcasing the airline’s LGBTQ+ mascot as seen on the ‘Rain Bow’ aircraft. This piece underscores Virgin Atlantic’s leadership in diversity, reflecting its progressive gender identity policy that empowers staff to choose uniforms aligning with their personal expression.
Travelers can select from a range of luxury items, such as a canvas travel tote (GBP 90), a heritage-style flight bag (GBP 95), signature sweaters and tees (GBP 70/GBP 35), a Runway Ready pouch (GBP 60), High Flyer passport holders (GBP 70), Hello luggage tags (GBP 40), and collectible Virgin Atlantic playing cards (GBP 12). Each item is accented with the airline’s iconic red and designed for both style and practicality. Virgin Atlantic’s pronoun badges, now available for purchase, further reinforce the brand’s commitment to inclusivity and modern workplace culture.
Oliver Co. has introduced a distinguished British touch by crafting select pieces—including passport holders, luggage tags, pouches, and card holders—from a pioneering tea-based plant leather. This innovative material is significantly more energy-efficient to produce than other plant-based leathers, aligning with current sustainability benchmarks in luxury travel goods.
The full Virgin Atlantic lifestyle collection, featuring essentials like the High Flyer passport holder (GBP 70), Hello luggage tag (GBP 40), and a variety of stylish apparel, is available for purchase through Virgin Atlantic’s official website, offering travelers a seamless way to shop the collection.
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