British Airways has expanded its acclaimed Club World luxury bedding collection, crafted in partnership with The White Company, to flights serving Sydney via Singapore. Travellers can also look forward to a refreshed dining program, further elevating the business class journey on these routes.
The White Company, an iconic British lifestyle brand, collaborated with British Airways to transform the sleep environment for business class passengers. Initially launched on the London–New York route, this premium bedding set has now been implemented across key transcontinental flights including Boston, Washington, Chicago, Toronto, Montreal, Hong Kong, and now the London–Singapore–Sydney sector.
This comprehensive upgrade forms part of British Airways' ongoing investment in the Club World product, which has included a new generation seat, state-of-the-art amenity offerings, and a focus on sleep wellness for international travellers. The airline’s commitment to comfort and style is evident throughout the experience.
Each Club World traveller receives an oversized, sumptuously soft pillow with a pure cotton pillowcase, exclusively designed by The White Company for British Airways. The curated sleep set also features a plush day cushion that doubles as ergonomic lower-back support, a silky woven blanket trimmed with satin, an indulgent duvet, and a quilted mattress topper for superior in-flight rest.
Passengers are further pampered with a distinctive amenity kit, presented in a bespoke The White Company bag. Inside, guests discover a selection of products from the brand’s ‘Restore & Relax Spa Collection’, meticulously chosen to hydrate and rejuvenate skin during long-haul travel.
All amenities are tailored to counteract the typical fatigue of intercontinental flights, allowing guests to arrive at their destination feeling refreshed and revitalised. These enhancements reflect British Airways’ dedication to delivering a best-in-class sleep experience for discerning business travellers.
In addition to the bedding upgrade, British Airways has introduced an updated Club World menu—already a highlight on other flagship routes—which is now available on London–Singapore–Sydney flights. This new culinary program features elevated cuisine and a refined service approach, further distinguishing the Club World offering in the competitive business class market.
