Traveling in British Airways’ Club World between London and New York now means indulging in a superior sleep environment, thanks to the airline’s partnership with The White Company for exclusive bedding and amenities.
Discerning business class passengers on this flagship transatlantic route experience a heightened level of luxury, with plush bedding and thoughtfully curated amenity kits crafted by The White Company, a name synonymous with British elegance. These enhancements are part of British Airways’ multi-million-pound commitment to redefining comfort and sophistication in its Club World cabins.
Carolina Martinoli, Director of Customer Experience at British Airways, shared: “Our latest sleep collection is the result of extensive consultation with frequent flyers and our dedicated crew. We are delighted with the feedback and confident that our guests will appreciate the elevated rest, arriving refreshed and ready for their destination.”
In collaboration with The White Company, British Airways offers Club World travelers an oversized, ultra-soft pillow accompanied by a crisp white cotton pillowcase, designed to provide exceptional in-flight comfort and support restorative sleep at 35,000 feet.
Each seat is also equipped with a refined day cushion—doubling as ergonomic lumbar support—alongside a silky woven blanket trimmed with satin, a bespoke high-thread-count duvet, and a quilted mattress topper for the ultimate lie-flat experience.
Martinoli adds, “Our research continually highlights that the elements our premium guests appreciate most are gourmet dining, attentive service, and—most critically—uncompromising sleep quality.”
The Club World amenity kit, presented in a stylish White Company bag, features selections from the brand’s renowned ‘Restore & Relax Spa Collection’. These products are expertly chosen to offset the rigors of long-haul travel, offering passengers a rejuvenating boost whenever needed during their journey.
The White Company’s luxury bedding and amenities are now standard across British Airways’ long-haul network, following a successful phased introduction, and are widely praised by frequent travelers and industry reviewers alike.
Complementing these enhancements, British Airways has unveiled a dedicated First Wing check-in area at Heathrow, providing seamless access to private security and the award-winning lounges. Ongoing investments continue to elevate the lounge experience across the airline’s global network, ensuring every stage of the journey is curated for comfort and exclusivity.
