Travelers in British Airways’ Club World (Business Class) between London Heathrow and Australia are treated to a rejuvenating in-flight rest, courtesy of premium bedding and amenities from The White Company.
British Airways has fully rolled out its collaboration with the renowned British lifestyle brand on long-haul routes to Australia, offering guests an elevated sleep experience. The Club World cabin now features exclusive amenity kits and plush bedding designed especially for discerning business travelers.
On these routes, Club World guests receive a refined day cushion—doubling as ergonomic lumbar support—enhancing comfort for both work and relaxation during their journey.
This initiative forms part of British Airways’ substantial £600 million (approx. $860 million) investment in Club World, which also includes an upgraded in-flight dining concept. Passengers can indulge in a curated selection of starters and desserts, elegantly served on contemporary tableware from bespoke trolleys, reflecting the latest trends in luxury air travel.
The White Company bedding collection for Club World includes generously sized, ultra-soft pillows with a two-tone design—subtle grey on one side, crisp white on the reverse. Guests also enjoy a sumptuously woven blanket with a satin border, a tailored luxury duvet, and a quilted mattress topper for enhanced sleep quality at altitude.
Also featured are Club World amenity kits, presented in a stylish pouch and filled with products from The White Company’s acclaimed ‘Restore & Relax Spa Collection.’ A premium jersey eye mask completes the kit, ensuring guests arrive refreshed.
British Airways’ partnership with The White Company, which began in 2017, continues to set the standard for business class comfort. Since its debut on the transatlantic London–New York route, the collaboration has been recognized by industry experts and frequent flyers alike for its commitment to luxury and passenger well-being.
