Starwood Hotels & Resorts has made history as the first U.S. hospitality brand to operate in Cuba since the 1959 revolution, officially relaunching the Gaviota 5th Avenue Hotel in Havana as the Four Points by Sheraton Havana.
Although the United States continues to uphold a general trade embargo on Cuba, regulatory changes over the last decade—including diplomatic advances and expanded travel licenses—have enabled strategic investments in the Cuban hospitality sector. Starwood’s entry marks a significant milestone, symbolizing a new era of cross-border collaboration and opportunity for luxury travelers.
Nestled along the elegant Quinta Avenida in the prestigious Miramar neighborhood, Four Points by Sheraton Havana offers 186 refined guest rooms, two signature restaurants, a stylish lobby bar, a resort-style outdoor swimming pool, a 24-hour fitness studio, a tranquil spa, and over 1,000 square feet of event space. Since Starwood’s arrival, the property has undergone a careful, phased renovation to elevate guest experiences while preserving local character.
“Four Points Havana represents a pivotal achievement for both the brand and Starwood’s global vision,” shared Brian McGuinness, Senior Vice President of Specialty Select Brands at Starwood. “By blending approachable luxury with authentic Cuban flair, we’re inviting discerning travelers to discover Havana’s vibrant heritage, architectural splendor, and thriving cultural scene.”
Starwood’s Cuban expansion continues with the restoration of the historic Gran Caribe Inglaterra Hotel, a revered landmark dating back to 1875. Once renovations are completed, the 83-room property will join Starwood’s Luxury Collection, promising an immersive blend of heritage and modern elegance for international guests.
Havana’s tourism sector has experienced sustained growth, with visitor arrivals reaching record highs in recent years. In 2024, Cuba welcomed over 4 million international guests, a testament to the island’s enduring allure. As travel restrictions further relax, industry analysts anticipate even greater demand for luxury accommodations in the Cuban capital.
