Emirates Raises The Bar With New Luxury Products For Premium Passengers

Emirates has redefined premium air travel by introducing a suite of sophisticated enhancements in First and Business Class. These latest luxury offerings, developed in partnership with BYREDO, Bowers & Wilkins, and Bulgari, deliver a more indulgent and restful journey for discerning travelers.

First Class guests are treated to the exclusive BYREDO travel wellness collection, artfully curated for Emirates’ private suites. The hypoallergenic and calming Chamomile range, crafted specifically for Emirates, ensures a serene and rejuvenating experience above the clouds.

This partnership with the renowned European luxury house BYREDO debuted in Emirates’ next-generation fully enclosed Boeing 777 suites and now graces the entire premium fleet.

The BYREDO for Emirates collection features:

• - A Cleansing Face Towelette, prepping skin for optimal product absorption.
• - Refreshing Facial Toner for deep hydration and improved skin radiance.
• - Eye Cream to gently nourish the delicate under-eye area, enhancing suppleness.
• - Chamomile-infused Sleep Oil roll-on, designed to calm the senses and promote rest.
• - Chamomile Pillow Mist to envelop your suite in a tranquil, spa-like ambiance.
• - Each kit is elegantly accompanied by a faux leather notepad and a signature Emirates pen.

To enhance the acclaimed ice inflight entertainment experience, Emirates introduces the state-of-the-art Bowers & Wilkins Active Noise Cancelling E1 headphones in First Class. Developed exclusively for Emirates by the legendary audio specialists, these headphones feature advanced hybrid noise cancellation tailored to the unique acoustics of Emirates’ premium cabins.

Crafted from lightweight aluminum and plush sheepskin leather, the E1 headphones offer exceptional comfort and clarity. Passengers can immerse themselves in over 3,500 channels of on-demand content on a 32-inch HD display. The ice system now boasts a curated library including more than 1,000 movies, 500 TV series, and 2,500 music and podcast options. For audiophiles, the Bowers & Wilkins Superior Sound playlist showcases tracks selected for their exceptional audio quality, delivering a truly cinematic inflight experience.

Continuing its prestigious collaboration with Bulgari, Emirates presents its latest collection of amenity kits for First and Business Class. Each kit features Bulgari’s iconic Eau Parfumée Au Thé Vert fragrance and a selection of premium skincare products, ensuring travelers arrive feeling refreshed and pampered.

First Class amenity bags, crafted from vegan leather, are available in eight distinct styles with updated color palettes for both men and women. Business Class guests can choose from eight additional designs—four tailored for men and four for women. These amenity kits are offered on all long-haul overnight routes, with new designs introduced every nine months. Each chic bag is thoughtfully designed for reuse, perfect for storing personal accessories after your flight.

First Class passengers also receive Emirates’ signature Hydra Active moisturizing sleepwear on long-haul overnight journeys for maximum comfort.

For those wishing to bring a touch of Emirates luxury home, the sleepwear, First Class blankets, and Bowers & Wilkins PX headphones are available for purchase at the Emirates Official Store.

Emirates has elevated its onboard beverage program, now featuring rare spirits such as Hennessy Paradis Imperial, alongside the exclusive Emirates Vintage Collection—a handpicked selection of fine wines aged for up to 15 years. First Class passengers can savor vintages including Château Cheval Blanc 2004, Château Haut Brion 2004, Château Mouton Rothschild 2001, and Château Margaux 1998, available on select international routes.

In Business Class, Emirates continues to serve premium champagnes, such as Moët & Chandon Rosé Impérial, available on all departures from Dubai. Additionally, the highly sought-after Veuve Clicquot Extra Brut Extra Old is offered for a limited period on selected journeys, providing travelers with an exclusive tasting experience at 40,000 feet.