Emirates has officially introduced its newly enhanced Boeing 777 Business Class seat at ITB Berlin 2025, setting a new benchmark for premium air travel.
This year’s ITB Berlin, held in the vibrant German capital through June 15, gathers more than 11,000 exhibitors representing 190 countries, making it the preeminent global travel industry event. Emirates’ acclaimed Infinite Possibilities Stand is prominently featured in Hall 22a, drawing industry leaders and luxury travelers alike.
The Infinite Possibilities Stand by Emirates at ITB Berlin 2025
“As a global leader in aviation, ITB Berlin offers Emirates the ideal stage to present our latest innovations. Our Infinite Possibilities Stand is designed to ignite wanderlust and demonstrate our ongoing commitment to world-class service. It’s also a unique opportunity for our teams to collaborate with partners, clients, and industry stakeholders,” commented Sir Tim Clark, President of Emirates Airline.
Attendees at the Emirates stand are invited to explore the redesigned Business Class seat, which is now standard on all newly delivered Boeing 777-300ER aircraft. The seat’s engineering prioritizes passenger comfort, featuring a refined ergonomic headrest, an impressive 72-inch seat pitch, and an advanced touchscreen control system that seamlessly transforms the seat into a fully flat 180-degree bed for optimal rest on long-haul flights.
Discover the New Business Class Seat
Passengers will also appreciate the expansive 23-inch high-definition personal screen—one of the largest in the industry—paired with an easily accessible personal mini-bar for added convenience.
“Our previous-generation Boeing 777 Business Class was celebrated for its comfort and design. With this launch, we elevate the experience further, blending a sleek, contemporary aesthetic with enhanced features that our discerning guests value. We’ve improved both seating and sleep ergonomics to deliver unparalleled comfort,” added Clark.
VIPs gather at Emirates’ signature Onboard Lounge
The Emirates Boeing 777 Business Class cabin offers 42 seats in a spacious 2-3-2 configuration, providing ample room for relaxation and productivity.
In addition to the new Business Class seat, Emirates’ ITB display showcases the renowned First Class Private Suite, the latest Economy Class seating, and two flagship A380 experiences: the opulent First Class Shower Spa with a fully operational shower, and the celebrated Onboard Lounge.
Guests immerse themselves in Emirates’ virtual reality pods at the Berlin stand
