Harrods, London’s legendary luxury retailer, is presenting a spectacular Dubai property showcase this season, offering visitors an immersive glimpse into the city’s bold real estate ambitions.
In a collaboration with Emaar Properties—the iconic developer renowned for landmarks like Burj Khalifa and The Dubai Mall—Harrods is transforming its Knightsbridge location into a portal to Dubai’s most celebrated new projects, with an exclusive exhibition running through mid-August.
Situated on Harrods’ second floor, the event features interactive digital experiences and impressive scale models of Emaar’s latest flagship developments, including Dubai Creek Harbour, Dubai Hills Estate, and The Opera District. The Dubai Creek Harbour presentation highlights The Tower, which continues to redefine the global skyline as the world’s tallest structure in 2025.
Guests can explore detailed information about Emaar’s full portfolio—such as Downtown Dubai, Arabian Ranches, and Dubai Marina—while a dedicated Harrods Estates team is available on-site to advise on bespoke ownership opportunities, from contemporary apartments to ultra-exclusive villas and penthouses.
On the ground floor, Emaar has curated a series of show-stopping window displays, attracting the attention of some 75,000 daily passersby. Highlights include a precise model of Dubai Opera, the nation’s premier multi-format performance venue, alongside artistic visualizations of The Opera District and a dynamic ballet scene, capturing Dubai’s cultural vibrancy.
Throughout the exhibition, Emaar is offering discerning buyers a selection of high-end residences, including one- to three-bedroom glass-clad apartments and penthouses, as well as a limited collection of 14 exclusive luxury villas. Entry-level prices begin at £184,135 (Dh986,311), reflecting Dubai’s ongoing appeal for international investors in 2025.
Ahmad Al Matrooshi, Managing Director of Emaar Properties, remarked: “It is a privilege to present our latest developments at Harrods, a beacon of luxury and refinement worldwide. Our partnership aligns two brands synonymous with excellence, offering a diverse portfolio to suit every aspiration—from signature penthouses to elegant apartments—all showcased in the heart of London.”
Simon Barry, Head of New Residential Developments at Harrods Estates, shared his perspective: “Dubai remains one of the world’s premier destinations for property investment, thanks to its robust market fundamentals and cosmopolitan appeal. Much like London’s status as Europe’s financial epicenter, Dubai anchors the Middle East’s business landscape.”
He continued: “The Dubai real estate sector has demonstrated resilience and sustained growth, driven by strategic investment and a thriving international community. As we approach the next decade, Dubai’s openness and investor-friendly policies continue to attract global buyers seeking both lifestyle and long-term value.”
If your travels bring you to London this summer, a visit to Harrods’ Dubai showcase is an invitation to explore the future of luxury living—and perhaps discover your next sun-drenched home in one of Dubai’s most coveted addresses.
