BusinessClass — Born in Norway

Park Hotels joins Starwood’s loyalty program

Park Hotels joins Starwood’s loyalty program

The Park Hotels, renowned as trailblazers in India’s luxury boutique hospitality landscape,

are now officially part of the Starwood Preferred Guest (SPG) loyalty network. SPG members can now reserve stays and accrue points at iconic Park Hotels across Kolkata, New Delhi, Chennai, Hyderabad, and Bangalore.

This collaboration unlocks exclusive opportunities for SPG members to immerse themselves in The Park Hotels’ distinctive style and curated Indian experiences, all while enjoying the elevated perks and recognition that come with SPG’s unique benefits for Design Hotels partners.

The Park New Delhi, a flagship five-star property, showcases the brand’s signature blend of contemporary design and Indian hospitality.

Design Hotels was established as Starwood's 11th brand

following Starwood’s majority acquisition of the Berlin-based collective, celebrated for its portfolio of properties defined by innovative architecture, authentic local culture, and avant-garde guest experiences.

As of 2025, over 25 million SPG members worldwide can earn and redeem loyalty points for stays at The Park Hotels, further amplifying the group’s global reach and appeal.

Vijay Dewan, Managing Director of Apeejay Surrendra Park Hotels Ltd., shared: “Our alliance with SPG and Design Hotels enhances our ability to deliver truly exceptional, one-of-a-kind hospitality. The Park Hotels are celebrated for creative flair and immersive stays, and we are excited to welcome SPG members to discover our signature ‘Anything But Ordinary’ philosophy. This partnership strengthens our international profile and reaffirms our commitment to innovative guest experiences.”

The Park Bangalore exemplifies this ethos, blending cutting-edge design with personalized service in the heart of India’s tech capital.