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Preferred Hotel Group launches a sustainable hotel brand, Beyond Green

Preferred Hotel Group launches a sustainable hotel brand, Beyond Green

The hospitality landscape welcomes a game-changer: Beyond Green, a hotel collection dedicated to sustainable luxury travel and transformative guest experiences.

Preferred Hotel Group, Inc., the esteemed family-owned hospitality company behind renowned brands such as Preferred Hotels & Resorts and Historic Hotels Worldwide, has elevated its commitment to responsible travel with the creation of Beyond Green—a forward-thinking, eco-conscious hotel brand.

Since its debut, Beyond Green has curated an exclusive portfolio now exceeding 30 exceptional properties across more than 20 countries, including iconic safari lodges in Rwanda, sophisticated retreats in the United States, and historic castles in Ireland.

Photo: Bisate Lodge, Preferred Hotels Group Inc.

Beyond Green was established to set new standards in sustainable hospitality, empowering travelers to make meaningful choices that preserve our planet for future generations while enjoying bespoke luxury.

“In today’s world, fostering a more compassionate and mindful approach to travel is not just a responsibility—it’s an imperative. Guided by our ethos, Believe in Travel, Preferred Hotel Group is proud to champion a movement where travel becomes a catalyst for global good,”

shared Lindsey Ueberroth, CEO of Preferred Hotel Group, Inc., in a recent statement.

Photo: Borgo Pignano, Preferred Hotels Group Inc.

Each Beyond Green property is unified by a steadfast commitment to three pillars of sustainable tourism: adopting advanced eco-friendly operations, safeguarding both the natural environment and local cultural heritage, and supporting the prosperity of surrounding communities through fair employment and local investment.

Every participating hotel undergoes a stringent evaluation, meeting over 50 sustainability criteria aligned with internationally recognized standards and the United Nations Sustainable Development Goals. These include measurable reductions in carbon emissions, elimination of single-use plastics, prioritization of local hiring with equitable wages, and active community engagement initiatives.

Travelers can reserve their stay at any Beyond Green property year-round, enjoying a seamless booking experience that aligns their values with their journeys.

Discover the full list of Beyond Green’s extraordinary hotels here.