This year, SAS commemorates an extraordinary 70-year journey as Scandinavia’s flagship airline, renowned for its pioneering spirit and commitment to exceptional travel experiences. The airline’s inaugural transatlantic service, a Stockholm–New York route, first took to the skies on September 17, 1946, marking a transformative moment in global aviation.
SAS’s foundation on August 1, 1946, unified the international operations of Norway, Denmark, and Sweden—establishing a new standard for Nordic air travel. The historic maiden voyage aboard the DC-4 “Dan Viking” carried 28 distinguished guests from Stockholm to New York, with memorable stops in Copenhagen, Prestwick, and Gander, completing an intercontinental journey in just over 25 hours. This flight not only launched SAS but also redefined connectivity between Scandinavia and the world.
“Celebrating this milestone is a testament to SAS’s enduring role as the leading airline for travelers to, from, and within Scandinavia. Our gratitude goes out to every loyal customer and dedicated team member who has shaped our rich legacy. Over seven decades, we’ve helped create countless travel memories—and our commitment to excellence continues,” shares Rickard Gustafson, CEO and Group President, SAS.
Throughout its history, SAS has set benchmarks for the aviation industry, introducing innovations such as the first round-the-world service, pioneering in-flight entertainment, tourist and sleeper classes, and the industry’s earliest dedicated check-in and lounge experiences. SAS was also the first to employ a female commercial pilot and led the way in environmental responsibility with early adoption of fuel-saving green approaches. These milestones underscore SAS’s ongoing focus on seamless, sustainable, and premium travel for Scandinavia’s discerning flyers.
Historic SAS aircraft—like the DC-8-33 “Folke Viking” delivered in 1965—symbolize the airline’s ongoing quest for progress and excellence. Captured here, the proud crew prepares for its arrival at Long Beach Airport, a testament to SAS’s enduring legacy.
“Our goal remains clear: to simplify and elevate travel for frequent flyers across Scandinavia. We are constantly innovating with advanced digital tools and customer-centric solutions to ensure every journey is smooth and effortless. By prioritizing the evolving needs of our passengers, SAS will remain an essential partner for those who live, work, and explore throughout the Nordic region,” affirms Rickard Gustafson.
Images of iconic aircraft like the DC-10-30 “Dag Viking” at airports in the 1980s reflect the airline’s proud heritage and continued leadership in Scandinavian aviation.
