SAS sets a new benchmark in eco-friendly luxury travel with its Business Class offering, seamlessly blending refined Scandinavian design with a deep commitment to sustainability. Beginning mid-December, Business Class guests enjoy the exclusive SAS Comfort Kit, featuring handpicked products from acclaimed Nordic brands. Each item reflects innovation, craftsmanship, and a holistic approach to social and environmental responsibility.
“Our ‘Selected by SAS’ collection showcases exceptional products from partners who exemplify the best in sustainable Scandinavian design. Sustainability remains at the core of SAS, from deploying next-generation fuel-efficient aircraft and pioneering biofuel collaborations, to integrating ultra-lightweight cabin interiors and biodegradable packaging,” shares Karl Sandlund, Executive Vice President Commercial.
The SAS Comfort Kit continues the airline’s proud heritage of collaborating with visionary Scandinavian designers. Comprising five thoughtfully curated essentials from leading Nordic brands, the kit enhances comfort while championing a greener lifestyle. Each product is carefully chosen for its quality, ethical production, and alignment with SAS’s forward-thinking values.
“We are delighted to provide our discerning travelers with a distinctive, locally-inspired amenity kit that reflects SAS’s dedication to quality, design, and environmental stewardship. Several items have been created exclusively for us, underscoring our ambitious sustainability targets. Every element celebrates the interplay of material innovation, function, and conscious design,” adds Sandlund.
The SAS Comfort Kit is offered to Business Class passengers on all long-haul flights connecting Scandinavia with the United States and Asia as of mid-December.
Inside each new SAS Comfort Kit, travelers will find:
Washbag and Eye Mask: Designed by Filippa K, progressing toward fully sustainable production by 2030. The washbag is available in petrol, nude, and black hues, epitomizing minimalist Scandinavian style. The blackout eye mask ensures restful sleep in understated black.
Dental Care: Humble Co. provides an eco-friendly toothbrush crafted from cornstarch and a naturally flavored mint toothpaste.
Socks: Swedish Stockings offers warm, plush socks created from recycled fibers and colored with eco-safe dyes.
Skincare and Lip Balm: Verso Skincare delivers a subtly scented, gentle hand lotion and a cooling mint lip balm, formulated with minimal ingredients to reduce environmental impact and packaged in recyclable materials.
Ear Plugs: Swedsafe supplies ergonomically designed ear plugs in a neutral tone, manufactured under stringent quality controls to minimize emissions.
