Singapore Airlines is redefining in-flight luxury by introducing state-of-the-art wireless headphones for its KrisWorld entertainment system, thanks to a strategic alliance with Bang & Olufsen.
The collaboration between Singapore Airlines and Bang & Olufsen brings the acclaimed Beoplay H9i headphones to select Airbus A380 Suites and First Class cabins. Initially, the airline equipped its latest A380 Suites with wired Beoplay H9i headphones, with the wireless iteration now available on key long-haul routes. This progressive rollout ensures First Class and Suites passengers enjoy unparalleled audio quality and ergonomic sophistication throughout the fleet.
"We are delighted to join forces with Bang & Olufsen, a brand synonymous with premium sound engineering," remarked Mr Yeoh Phee Teik, Senior Vice President Customer Experience at Singapore Airlines. "Our mission is to continually enhance the personalised in-flight experience through innovations like myKrisWorld. The commitment to acoustic excellence and comfort that Bang & Olufsen represents aligns perfectly with our vision for premium travel."
The Beoplay H9i blends Bang & Olufsen’s signature soundscape with advanced Active Noise Cancellation, ensuring crystal-clear audio in the air. The intuitive aluminium touch controls and plush memory foam ear cushions—wrapped in authentic leather—deliver both tactile luxury and lasting comfort, ideal for flights exceeding 18 hours of continuous playback. Passengers can immerse themselves in curated playlists, films, or podcasts, elevating the KrisWorld experience to new heights.
Ron Holtdijk, Director of the Global Enterprise Division at Bang & Olufsen, expressed: "We are proud to collaborate with Singapore Airlines, an internationally recognised leader in service and innovation. Passengers will now enjoy a truly immersive listening environment with our flagship headphones, reflecting the shared pursuit of excellence between both brands."
In addition, select Bang & Olufsen products are now available for purchase via KrisShop.com, where customers can use cash, KrisFlyer miles, or a combination of both, further extending the inflight luxury experience beyond the journey itself.