Starwood to open nine hotels in Florida over the next three years

Building on its recent commitment to expand in New York,

Starwood is strategically growing its U.S. footprint

by unveiling plans for at least nine new hotels across Florida, set to debut over the next three years.

The upcoming properties will showcase Starwood’s dynamic Aloft, Element, and Four Points by Sheraton brands, collectively known as the ‘Specialty Select’ collection.

“We continue to see robust demand for our Specialty Select brands throughout Florida, as discerning travelers seek modern, design-forward accommodations with vibrant social spaces,” commented Allison Reid, Senior Vice President of North America Development at Starwood Hotels & Resorts Worldwide, Inc. “Aloft, Four Points, and Element consistently deliver exceptional value and have become favorites among both global guests and development partners.”

Leading the expansion is the tech-centric Aloft brand, with six new hotels slated for Florida’s most sought-after destinations.

Positioned at 2524 LeJeune Road, this Aloft property anchors a sophisticated mixed-use development featuring boutique retail and a gourmet restaurant. The hotel offers 137 modern, loft-inspired guest rooms complemented by signature amenities such as the W XYZ bar, a chic outdoor Splash pool, 24-hour fitness center, 600 square feet of meeting space, and complimentary high-speed WiFi.

Set within the iconic Pan American Bank Building, just minutes from Miami International Airport and the bustling Port of Miami, Aloft Miami Airport features 125 stylish rooms. Guests enjoy an outdoor pool, vibrant bar, 24-hour gym, 1,000 square feet of flexible meeting space, and free WiFi—ideal for both stopovers and extended stays.

With 207 sleek rooms, Aloft Aventura is perfectly located between Miami and Fort Lauderdale, placing guests minutes from iconic South Beach. The property includes all the hallmark Aloft experiences, from energetic common areas to innovative guest services.

Situated at the intersection of I-75 and SW 14th Street, Aloft Weston brings 136 contemporary rooms to the area. Guests can expect the full suite of Aloft’s signature amenities, tailored for both business and leisure travelers seeking elevated comfort.

Located in the vibrant business district of Delray Beach, this four-story hotel offers 120 chic rooms as part of a luxury, mixed-use complex. Travelers will appreciate Aloft’s signature social spaces, high-speed connectivity, and relaxed yet refined atmosphere.

Aloft Fort Lauderdale joins the Element Fort Lauderdale as part of an innovative dual-branded development. The property comprises 224 loft-style rooms, blending Aloft’s energetic design with the convenience of downtown and waterfront access. Signature amenities ensure a memorable stay for both business and leisure guests.

Additional anticipated openings include:

This 150-room Element hotel is seamlessly integrated with the Aloft Fort Lauderdale Downtown, offering a dual-branded experience. Designed for extended stays, guests enjoy spacious accommodations, eco-conscious amenities, and access to shared social facilities.

Positioned just minutes from Fort Lauderdale–Hollywood International Airport (FLL) and Port Everglades Cruise Port, this 112-room Four Points by Sheraton delivers convenience and comfort. Travelers benefit from an on-site restaurant, fitness center, and the brand’s full suite of practical amenities.

Located only a mile from Miami International Airport (MIA), the Four Points Miami Airport features 124 contemporary rooms, a full-service restaurant, outdoor pool, gym, and signature amenities tailored for today’s traveler.

“Florida remains one of the fastest-expanding markets in North America for Starwood’s Specialty Select brands, driven by sustained interest in the distinctive experiences offered by Aloft, Four Points, and Element,” says Brian McGuinness, Global Brand Leader, Specialty Select Brands for Starwood. “By consistently delivering a unique guest experience and lifestyle-focused hospitality, these stylish and accessible brands have built strong loyalty among both domestic and international travelers.”