Virgin Atlantic has revolutionized the in-flight beverage experience by introducing the world’s first dedicated no- and low-alcohol cocktail menu at cruising altitude.
Originally launched in 2019 and continually enhanced through 2025, the NoLo menu was expertly crafted in collaboration with Seedlip, the acclaimed pioneer of distilled non-alcoholic spirits, and Regal Rogue, the renowned Australian artisan vermouth. This innovative menu is thoughtfully offered to guests traveling in Economy, Premium, and Upper Class cabins.
Designed for discerning travelers who prefer to moderate their alcohol intake—or abstain entirely—the NoLo menu features sophisticated flavor profiles and elevated presentation, ensuring every passenger enjoys a refined, adult beverage experience.
Current NoLo Menu Available in All Cabins
Red Sky at Night (alcohol-free)
Seedlip Spice, Fever Tree Indian tonic, fresh lemon slice
Shepherd's Delight (alcohol-free)
Seedlip Spice, Fever Tree ginger ale, lemon garnish
The Bold Mule (low alcohol)
Regal Rogue Bold Red vermouth, Fever Tree ginger ale, lemon
The Bold Spritz (low alcohol)
Regal Rogue Bold Red vermouth, soda water, lemon
Mark Murphy, Food and Beverage Manager at Virgin Atlantic, shares: “With the global surge in demand for no- and low-alcohol cocktails, partnering with Seedlip and Regal Rogue allows us to deliver sophisticated alternatives to our guests. The aviation industry is increasingly prioritizing wellness and mindful consumption, and we’re proud to set the benchmark by offering an exceptional range of alcohol-free and low-ABV options across all cabins.”
Ben Branson, founder of Seedlip, adds: “Virgin Atlantic’s reputation for exceptional onboard cocktails makes this partnership a natural fit. Our mission is to celebrate inclusivity, flavor, and memorable experiences above alcohol content, and we’re delighted to provide a bespoke range of NoLo® cocktails to Virgin Atlantic guests worldwide.”