Perched above the azure coastline of the French Riviera, Lily of the Valley has long set the benchmark for holistic wellness and refined hospitality in St. Tropez. In 2025, the resort has elevated its reputation for exclusivity and design-forward living with the debut of Villa W—an architectural triumph by the legendary Philippe Starck.
This private three-bedroom villa, crafted for up to six discerning guests, offers a sanctuary of privacy and sophistication. With panoramic Mediterranean vistas, guests enjoy privileged access to a 17-metre heated pool, a dedicated fitness suite, serene terraces, and a full-time butler ensuring every request is anticipated and met with discretion.
Since opening its doors in 2019 with 52 rooms and 14 suites, Lily of the Valley has become a destination for those seeking both wellness and indulgence. The property’s direct access to the celebrated Plage de Gigaro and its acclaimed year-round wellness programs—ranging from bespoke weight management to immersive fitness retreats—have secured its spot as a leader in luxury travel on the Côte d’Azur.
Guests at Villa W enjoy seamless integration with the main hotel’s amenities, including four acclaimed restaurants specializing in seasonal, health-conscious cuisine and the Shape Club, led by Dr. Jacques Fricker. The Shape Club continues to pioneer holistic well-being through tailored nutrition, advanced fitness, and integrative spa therapies.
Starck’s vision for Villa W marries industrial chic with laid-back Riviera elegance. Expanses of glass and concrete are softened by tactile leathers, plush beds positioned for sunrise views, and sculptural freestanding bathtubs. The abundant natural light and open-plan interiors create a sense of effortless luxury, making Villa W a coveted address for design aficionados and wellness seekers alike.
Conveniently located just 90 minutes from Nice International Airport by chauffeured transfer, Villa W is also easily accessible from La Môle – Saint-Tropez Airport and Toulon-Hyères Airport, catering to both international and private jet arrivals.
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