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Preferred Hotel Group launches a sustainable hotel brand, Beyond Green

Nov 30, 2020
Preferred Hotel Group launches a sustainable hotel brand, Beyond Green

Setting a new benchmark in eco-conscious hospitality, Beyond Green is a visionary hotel collection designed to inspire positive change through luxury travel.

Preferred Hotel Group, Inc.—the esteemed family-owned company behind renowned hospitality brands such as Preferred Hotels & Resorts and Historic Hotels Worldwide—has expanded its portfolio with the launch of Beyond Green, a trailblazing sustainable hotel brand.

Since its debut in 2021, Beyond Green has curated an exclusive network of over 30 exceptional properties spanning 18 countries, from Rwanda’s immersive safari camps and iconic U.S. city hotels to storybook castles in Ireland.

This innovative brand is anchored in Preferred Hotel Group’s unwavering dedication to advancing sustainability within the luxury travel sector, offering discerning guests a way to explore the world while leaving a positive impact on local communities and the environment.

“With our guiding principle, ‘Believe in Travel,’ we are driven to reimagine what responsible tourism can achieve. There has never been a more crucial time to champion travel that respects and preserves our planet,” emphasized Lindsey Ueberroth, CEO of Preferred Hotel Group, Inc., in an official statement.

Each Beyond Green property is carefully selected for its commitment to the three core pillars of sustainable tourism: leading-edge environmental stewardship, safeguarding cultural and natural heritage, and supporting the social and economic vitality of its local community.

All member hotels participate in a comprehensive evaluation, meeting more than 50 sustainability criteria aligned with globally recognized standards and the United Nations Sustainable Development Goals. Initiatives include ambitious carbon reduction programs, eliminating single-use plastics, prioritizing local employment with fair compensation, and championing cultural preservation.

Travelers can reserve their stay at any Beyond Green property year-round. Discover the full list of Beyond Green’s participating hotels.