On February 22nd, Businessclass commemorated its third anniversary as the world’s only dedicated premium travel search platform by launching a refined, modernised website interface.
This extensive redesign places an emphasis on enhancing the flight and hotel search experience, while simultaneously updating all major site sections—including the homepage, expert airline and hotel reviews, destination spotlights, and the latest travel news. The ambitious project, spanning twelve months, further cements Businessclass’s status as a leader in luxury travel search solutions.
Jason Eckhoff, CEO of Businessclass, shared his insights: “We debuted Businessclass on February 22nd, 2021 after years of meticulous development. The past three years have been transformative, especially as global travel has rebounded. Our growth trajectory has been remarkable, and in late 2024, we surpassed 600,000 monthly users for the first time—a testament to the increasing demand for curated premium travel tools.”
The site’s initial design originated in 2016, with a clear vision to deliver an unrivalled user journey. Businessclass distinguished itself from conventional search engines by integrating dynamic visuals, seat maps, and proprietary algorithms—empowering users to explore premium travel options based on both value and quality, not just price.
For the 2025 digital refresh, Businessclass collaborated with renowned London-based UX consultancy Creative Navy. Recognised among the top ten global user experience agencies, Creative Navy’s portfolio features collaborations with leading brands such as Ford and Vodafone, ensuring a world-class digital foundation.
Upon completion of the core UX framework, Norwegian design powerhouse ANTI was selected to redefine the site’s aesthetic. Renowned for their innovative approach and multiple international accolades, ANTI counts Tag Heuer and Massimo Dutti among its prestigious clients.
Senior Designer Vivi-Ann Slaatsveen explains, “We set out to reinforce Businessclass’s premium positioning. The new palette introduces deeper hues to distinctly separate flight and hotel journeys, while classic gold, jet black, and warm neutrals evoke a sense of timeless luxury and adhere to today’s accessibility standards.”
Over a focused six-month build, nearly every facet of Businessclass underwent transformation—behind the scenes and on the surface.
Henrik Hanevold, Chief Product Officer, elaborates: “The revitalised platform represents a major leap forward, aligning our digital experience with 2025’s expectations for luxury travel. Every detail is crafted to deliver a seamless, premium environment.”
He adds, “Digital innovation is ongoing. While we’re proud of this milestone, we remain committed to continuous refinement, guided by user insights and rigorous testing.”
We invite our discerning community to share impressions or suggestions regarding the new design at: post@Businessclass
