Virgin Atlantic continues to set the standard for premium air travel by reimagining its Upper Class social spaces on the state-of-the-art Airbus A350-1000 fleet.
Introducing The Booth: a sophisticated, private enclave where Upper Class guests can enjoy a refined social experience away from their suite. Building on the success of The Loft—Virgin’s original communal lounge concept—the airline has curated The Booth to offer a more intimate, luxurious setting for just two passengers at a time.
Targeting key leisure routes such as London Heathrow to Orlando and Barbados, Virgin’s latest A350-1000s feature a thoughtfully reconfigured cabin. The new layout includes 16 Upper Class suites, 56 Premium seats, and 325 Economy seats, reflecting a shift toward privacy and exclusivity for premium travelers. This streamlined Upper Class capacity enhances the sense of exclusivity and attentive service onboard.
In designing The Booth, Virgin Atlantic responded to the evolving needs of today’s luxury travelers. The Booth features plush leather seating for two, separated by a sleek table, and is equipped with dual 27-inch touchscreen displays—perfect for sharing entertainment or collaborative work. Strategically located at the front of the Upper Class cabin, this space offers a tranquil oasis above the clouds.
Currently, three A350-1000 aircraft are configured with The Booth. The inaugural aircraft, G-VEVE “Fearless Lady,” pays tribute to Eve Branson, mother of Sir Richard Branson. The second, “Lady Emmeline,” honors British suffragette Emmeline Pankhurst, and the third, delivered in 2023, continues this tradition of celebrating pioneering women. These aircraft now serve flagship leisure routes, delivering an exclusive and memorable journey to Virgin’s sun-soaked destinations.
Corneel Koster, Chief Customer and Operations Officer at Virgin Atlantic, remarked: “Our social spaces are at the heart of the Virgin Atlantic experience. The Booth redefines luxury for our leisure clientele, offering a bespoke environment to connect and relax. This innovation exemplifies our commitment to creating unique, memorable journeys for our guests, both in the air and on the ground.”
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